GrowthPod
Most B2B teams are doing outreach. Very few have a system behind it.
I build the targeting, messaging, and tools that turn scattered sales activity into real meetings with the right companies. Hands-on — from defining who to go after to the system that runs it.
The problem is almost never the tools.
It's the absence of a system. Unclear targeting, messaging that sounds like everyone else's, and no operating rhythm to hold it together.
- Targeting is too broad — everyone is a potential customer, so nobody is prioritized.
- Messaging is generic — it describes what you do, not what the buyer is dealing with.
- Outreach happens in bursts, then stops when things get busy.
- There's no clear signal telling you which companies to focus on this week.
- Tools are in place but nobody's using them the same way — and nothing talks to anything else.
- Nobody can say clearly what's working or why.
What I actually fix
Three parts of the same problem. Each one feeds the next.
Who to target — and when
Not just company type and size. I build targeting around the moments that actually matter: a new commercial director joining, a team suddenly hiring more salespeople, a company opening a new location. These are signs something is changing — and that timing makes the conversation completely different.
You call the right company at the right moment — not just anyone who fits a basic description.
Built using Clay and enrichment tools — so the list your team works from is already filtered for relevance before anyone picks up the phone.
What to say
Not 'Hi [Name], I help companies like yours...' emails. Messages built from real research — a recent hire, a new office, something specific about their situation. AI writes them at scale, but they read like someone actually did the work.
People respond when it's clear you actually looked at them. That's what this produces.
Email and LinkedIn. Built per segment and per type of buyer. Tested against real replies, not best-guess assumptions.
The system that runs it
The admin work — finding contacts, checking who responded, deciding who to follow up with, keeping the CRM current — gets automated or eliminated. What's left is a process your team can run without it falling apart the moment things get busy.
Your team spends time on real conversations — not manual research, list-building, or chasing down who followed up on what.
Hands-on in the tools: Clay, HubSpot, outreach sequencers, AI agents. I build it, not just spec it.
Where this comes from
Not frameworks. Hands-on work at technical B2B companies where the problems were real and the stakes were real.
Medical AI / clinical decision support
Proved outbound was possible after years of failure.
- Built a system to identify and prioritize the right hospital networks and health systems to target
- Designed the messaging strategy and built the full outreach system from scratch
- Targeted hospital networks, health plans, and insurers across DACH, UK, and US markets
Healthcare SaaS marketplace
Built the process that made a multi-market sales operation actually function.
- Set up how incoming leads get handled and passed to sales — across multiple European markets
- Built the reporting that kept sales and marketing working from the same numbers
- Got sales and marketing working from the same definition of what a good lead looks like
DevOps infrastructure SaaS
Built outbound mechanics for a deeply technical enterprise product.
- Defined exactly who to target — enterprise and fast-growing DevOps teams — and built the segmentation
- Built all outbound messaging and email and LinkedIn sequences from scratch
- Structured target account criteria for North America and European markets
How it works
I start with a conversation about what's broken, not a package recommendation. Scope follows diagnosis.
Start with what's broken
A conversation about your current pipeline situation — what you're doing, what's not working, what you've already tried. No pitch, no package recommendation before I understand the actual problem.
Map the gap
Look at what exists: your data, your tools, how you currently reach out to potential customers. Map what's missing. You get an honest picture before we agree on anything.
Build it, hands-on
Defining who your ideal customer is, building the lists, writing the messages, setting up the sequences, configuring the CRM. I work in the tools directly — not just advising on what to do.
Hand it over — or stay
Everything is built to be run by your team. I make sure they can. For teams that want continued support — ongoing campaign work, sales team enablement, regular review of what's working — I can stay on.
Tell me what is broken in your pipeline.
I read every message personally and usually reply within one business day.
Get in touch